Problems are best solved when approached in a comprehensive and systemic way. The goal of this process is to guide you and organize your work to turn ideas into concrete solutions. Designers do research and collect information about the problem they are considering: who is person facing this problem? Why? How are other people trying to solve it? From this research, they make a general hypothesis and identify the main features should be part of the answer. Then with these key aspects in mind it’s time to experiment different solutions and iterate. This last part is about learning from what works, what doesn’t to adapt your solution to fit the user’s need best.